Kế hoạch kinh doanh giáo dục doanh nhân Trung Quốc - Luận văn Thạc sĩ tại Đại học Surrey

Submitted in part fulfilment of the requirement for the degree of Master of Science in Entrepreneurship China's Enterprise Education Development Business Plan – Venture World By Kang Kuo URN: 6507983 Faculty of Arts and Social Science University of Surrey September 2018 Word count: 15,498 © Kang Kuo Executive Summary This dissertation paper will be constructed of two main part: The first part is focus on research, in terms of market and industry analysis, research methodology, market research (follow the lean startup method), and business model canvas. In the market and industry analysis section, PEST analysis and some useful competition analysis tools including ADL matrix, Porter's five forces, and competitors intelligence analysis will be used to build a comprehensive understanding of China's entrepreneurial environment and enterprise education ecosystem. Then, the initial assumptions of entrepreneurial marketplace in China will be embedded into questionnaire and tested by online survey. The result of this survey shows that there is a huge gap in China's enterprise education industry, and the characteristics of the respondents also fit to Venture World's target customer segments.

Based on the research, the Minimum Viable Product (MVP) of Venture World is built and will be introduced into market to learn essential market needs, customer behavior and pivot the business strategy constantly. The MVP will be tested in Market Research part which will follows the process of The Customer Development Model developed by Steve Blank. At the end of research part, there are two business model canvases (BMC) will be displayed. The initial BMC is based on the Market and Industry Analysis, and the whole business idea will be pivoted due to the findings in Survey and Market Research part.

The second part is the most exciting section in this paper, that is the business plan of Venture World. In this part, it will present the feasibility and sustainability of Venture World. Venture World will adopt Holacratic organization structure, a revolutionary management system for a rapidly changing world, to operate the business in a more elastic and more open innovative way. The milestones for next three years has been set to insure the company can fulfill the expectation of growth.

And the financial plan reveals the financial forecast of Venture World in the next five years. It can be seen in the financial plan that Venture World will start generating profit the third year after it start, and it will also be a turning point for Venture World as it achieves the economies of scale, and it will start growing exponentially. In the end of the paper, the risks and opportunities arise from latest global affairs, and the future scaling plan of Venture World will conclude the research 2 findings, practical strategies and business ideas of this Venture World business plan. 3 4 Table of Contents 1.

Market and Industry Analysis.1 PEST Analysis on China Entrepreneurial Environment.2 Porter’s Five Forces.3 Competitors intelligences analysis.2 Data Collection and Sample Selection.3 Analysis Method – SPSS Statistical Analysis.4 Initial Minimum-Viable Product. Lean Startup Method -- Customer Development Model.3 SWOT Analysis of Venture World. Venture World 's Business Model Evaluation.1 Initial Business Model Canvas.2 Pivoted Business Model Canvas.43 Venture World Business Plan 6. Team and Organizational Plan.1 Organizational Structure of Venture World – Holacratic Organization.1 Founder – Kang Kuo.4 Activity Planning Group.3 Management team gaps.

Operations Plan of Venture World.3 Industry Association Memberships and Regulation.1 STP Marketing Strategy.2 4Ps Marketing Mix.1 Products and Services.2 Break-even Analysis.3 Pro forma Profit and Loss.4 Projected Cash Flow.5 Projected Balance Sheet. Risk Factors and Opportunities.1 US - China Trade War.2 The one belt one road. Future Scope and Realization.1 Expanding into new Market.2 Anti - Imitation Strategy.1 Accept modest profit margin.2 Continuously Refresh the Offers to customers.3 Organizational Transition for the Growth.4 Exit Strategy – Merger and Acquisition. Overview Venture World combines sharing economic and platform business model to offer an open innovation environment to entrepreneurs and entrepreneurial related businesses in China.

Venture World also provides a more convenient way for UK's universities, enterprise education organizations, and SMEs (Small to Medium Enterprises) to move into China market via integrated online platform. Mission Venture World is an O2O (Online to Offline) platform for China University students to learn entrepreneurial skills (Lean Startup Method, Financial Management, Business Model Canvas, ), obtain resources they need (e. seed funding resources, business partners networks, market and industry information, etc.), and explore opportunities they can get involve (e. international trading trends, latest technology trends, etc.

Problems and Solution Nowadays, China not only have the most incubators in the world (more than 7,500 incubators), China government also encourage university students to start up their businesses by providing sufficient financial support. However, it is difficult to build up stable and effective entrepreneurial environment because that there is lack of robust enterprise education system, and the link between university students, entrepreneurial bases, venture capitals, and enterprise educators is not strong enough. The most effective and efficient way to raise the quality of enterprise education in China is introduce British style enterprise education system into China. Venture World will be the bridge linking UK and China entrepreneurs and related organizations.

Chinese university students can learn entrepreneurial skills and knowledge through Venture World online courses platform. UK enterprise educators will also be invited to China to hold lecturers and seminars. Furthermore, British and Chinese entrepreneurs, investors, universities, and enterprise education organizations can all connect together through Venture World online community. They can share their ideas to others, find possibilities to become business partners, and utilizing the resources they have to support each other.

8 Opportunity China's reform and opening-up policy, OBOR (one belt one road), Made in China 2025, and US-China trade war are stimulating the transformation of China's economy. It causes China's transition from manufacturing-based economy to service-oriented and personal consumption-based economy (U. Energy Information Administration, 2018). Although this transformation has led to bankruptcy of many Chinese companies, it also creates a new era of entrepreneurship in China, as the main trade partner of China is going to change from America to England and other European countries, and it will bring in extensive opportunities for new startups who are prepared to build their businesses in this blue ocean market without competing with large Chinese companies which has occupied US-China market for decades.

With the development of OBOR, the cargo rail transport between Europe and China has grown form 20 runs in 2011 to 3673 runs in 2017 (Hui, 2018). Rail freight provides faster transit times than ocean freight shipping, and lower cost than air freight, which can promote the relationship between Europe and China's businesses, and make it more favorable for new startup businesses to import materials and products from Europe to ease the impact of US-China trade war. The Target Market and Market Size The target customer segment of Venture World will be university students in China who are going to start up their business in the next three to five years, as the research survey shows that the people who are going to start up their business in next the three years have stronger motivation to learn entrepreneurial skills. According to Ministry of Education and National Bureau of Statistics' data, there were 26.958 million university students in 2017, and the number is still climbing (Data.

One third of them (8.986 million students) have strong willing to start up their business (Ru, 2018). Objectives Based on the industry analysis and market research, Venture World has set up some feasible objectives for the next five years: 1. Acquire 16,500 members by the third year, and 34,000 members by the fifth year. Sell £ 40,000 of online courses, in-person seminars, and unofficial business activities by 9 2021 and start making profit.

Raising gross margin above 80% by 2021 to cover increasing fixed cost. Cooperate with 50 venture capitals, 100 universities, 1,000 incubators and co-working spaces by 2022. Market and Industry Analysis In this section, PEST analysis will be used to discover potential opportunities and risks in China's entrepreneurial environment by having an initial research on China's entrepreneurship market. In addition, ADL matrix, Porter’s Five Forces, Competitors intelligences analysis will be applied to analyze the competition in China's enterprise education industry.

ADL matrix will help Venture World have a better understanding of company's position and adopt suitable strategy to get into the market. Then Porter's Five Forces will be used to analyze the industry's attractiveness, threats and profitability. Finally, Competitors intelligences analysis will select two influential competitors in the industry to figure out Venture World's competitive advantages.1 PEST Analysis on China Entrepreneurial Environment 2. After the Report on the Work of Government addressed by Li Keqiang, Premier of the State Council, on 5 March 2015, China step into the era of entrepreneurship, as Li Keqiang clarify the orientation to develop Popular Entrepreneurship and Mass Innovation scheme (Zhongbing, 2015).

On May 2015, the State Council of China issued an opinion on Further Efforts Relating to Employment and Business Startup under the New Conditions (Lawinfochina. In this paper, the new policies include: Firstly, create enterprise platform, incubators and entrepreneurs space. Secondly, simplify the permission rules and processes of new businesses. Thirdly, provide financial support, including but not limited to encouraging the development of venture capital, providing lower interest rate for entrepreneurs, reduction of tax rate.

Finally, 11 construct energetic entrepreneurial environment through strengthen enterprise education system and related services. China 135 Plan: It stands for the 13th Five-Year Plan of China central social and economic policies. China 135 Plan is drafted by National Development and Reform Commission (NDRC), outlines economic targets which aimed to be achieved during 2016 to 2020 (Haacke, 2015). One of the policies is promoting “universal two-child” policy, ending the “One-child policy” which has been conducted for 30 years.

By this way, China can retard the impact of aging population. However, this might lead to the increase of unemployment rate in the future, therefore another policy in China 135 Plan is building a moderately prosperous society in all respects by absorbing excellent people with overseas education background, and strengthen personnel training environment to build up a robust innovative and entrepreneurial environment (NARI &STPI, 2016). China economic growth slow down: After 2010 when China economic growth rate peaked at 10.6%, the pace of economy growth in China has slowed down. In 2016, the growth rate declined to 6.

With the higher demand on wages and working condition, China was no longer the world manufacturing centre. Chinese realised that it was time to transfer China from cheap labour provider to innovative technology creator, the state, therefore proposed “Made in China 2025” programme, which focus on the research and development in new information technology (5G), modern railway equipment, new energy vehicles (electronic vehicles), renewable energy, robotics, new materials, ocean engineering equipment, aerospace and aeronautical equipment, medical devices, agricultural machinery there ten sectors. Made in China 2025 programme provides Chinese entrepreneurs a clear direction and 12 great opportunity to start their businesses. Venture Capital: China government support venture capital to raise funds, the total amount of available funds increased to 1.5 trillion China Yuan (around £176 billion) by 2015, it is five times greater than the average number of other ventures capitals in the world (XU, 2016).

The extension of China venture capital market is keep growing, as the government issued new policies to attract foreign investments, in terms of preferential tax policy, and extend limitation on investment fields to improve the investment environment (China. According to the VC report collected by China Money Network, the total VC deal in China in April 2018 worth £11.77 billion compare to U. Statistic released by Ministry of Education and National Bureau of Statistics, there were 26.958 million China university students in 2017, including 7.95 million fresh graduates. According to the report of China University students’ startup published by Renmin University of China, around one third of university students are willing to start up their business, and 70 percent of them launched their businesses when they are still studying in university (Ru, 2018).